Takes intuition to spot a fake, but it takes a real one to POINT EM OUT! You can find them anywhere, even in your own circles! Keepin’ it real, Fazer comes through to clean house and alert us to the snakes. In his latest release POINT EM OUT, he lets it be known, “No strangers aloud in my domain, me and you, eye to eye thats always… There’s a op in the room so you better point em out, there’s a snake in the crowd, so you better point em out, what you about?” Posing the rhetorical question, what you about?, testing your own character to stand up alongside him. POINT EM OUT is doubled with a music video, recorded at Ever Evolved Studios by Yo_PierreFilms, following his last release CATER 2 U.
The early bird gets the worm, a motto and golden rule for the hustlers, shot callers, money makers and game changers. Artists like Young Vet understand and execute this rule gracefully through habit, creating opportunities and setting up wealth and connections as illustrated in his latest release! Out last year, 8AM SOMEWHERE is revisited to emphasize that grind, with a music video laying out a typical day and strategy for Young Vet. From freshening up at 8am, being interviewed by noon, working in the studio by evening and performing at shows by late night followed by after party, it is quite the life to manifest, and only through consistency, hard work and connecting with like minded people. His lyric would add value to his constituents as well, rapping in the chorus, “It’s gonna be a late one, great one, every night with my day ones, A-1. Ever night a celebration…” 8AM SOMEWHERE also comes with the announcement of Young Vets sophomore album #BETVET2: THE DECISION, so stay tuned for more leading up to the release!
Wilhelm Duke is hitting strides with his creative outlet as of late. Hot off his RESISTANCE EP release with RhymSter, the Duke is back again with a music video release to promote his next album ELIXER, a followup to his debut THE ROBBER BARON. THE CALM goes by its title in its entirety, from its jazzy hip hop beat, courtesy of Brad Kemp, to Wilhelm Dukes intense lyrical flow while maintaining a stoic composure. Visual production goes to Swirl Productions, settings the Duke on Chicago’s Lasalle St in the middle of traffic, with the Board of Trade building towering over the street. A very urban energy, balanced with the settling, music and Dukes flow, paints a rather calm scene of such a busy city.
From his project PLUS OVER MINUS, R&B artist, singer and songwriter at Ever Evolved, Keem Singing releases a music video for one of his hit singles. With help from Beat Box Entertainment, Hayward and Keem bring TOO MUCH to life, following up on visuals for NIGHTS LIKE THIS from the same EP. Recorded at Ever Evolved Studios TOO MUCH, in contrast to NIGHTS LIKE THIS, touches up on the more deep and introspective contemplations that regularly follow artists, just as much as the good times! There is much to connect with in just the chorus alone, singing “I’ve got too much to lose, I’ve got too much to prove. Got lost in the sauce, got to make a move.” For artists like Keem Singing, music is more than a passion, it is a destiny, it is what keeps them going, and he conveys that effortlessly between the beautiful vocal harmonies and lyricism. In addition to the music video release, Keem Singing regularly posts covers of his favorite songs from artists like Musiq, Donell Jones, Drake and more on his Youtube channel!
Safi G is all about repping his city and his team, and the Wolf Mob General pulls through for Chicago once again with a music video to commemorate the second city. With the skyline in the background, and various landmarks like City Hall, Soldier Field and Lake Michigan, Safi roams the city with the Wolf Mob. Embodying the energy of Chicago in comparison to late great and infamous Al Capone, with a mafia like mentality, and the respect of his artistic peers. Where ever he goes, he has the support and protection of his team and everyone around him that recognize, and he is indeed recognized! Following up on his last video for STREET CODE, reaffirming his love for the streets of Chicago and the hustle it creates, Safi G is already ready to release yet another video set to premier this week. No rest for the wicked!
CantBuyDeem is making moves on the visual artwork this year. Adding director to his repertoire, fully in control of his output, style and creative expression; and even acting, tho his swagger and character in his videos look so natural, he probably just portrays himself! Still fresh off his POPEYES music video release with TevDesh Productions, it is quickly followed up with a music video for BENNY THE BUTCHER OWES ME $500, with Underdawg Visuals, spitting raw bars over a cypher type hip hop beat. Fully embracing the street life of Chicago, getting drone footage of neighborhoods, kickin it at the crib, hustlin’, dealing with 5-0, including behind the scenes footage of interactions with neighbors; plugging his merch and art to potential fans. Never a dull moment with CantBuyDeem, always on the next move, and already working on another visual project waiting to be dropped. Follow links below!
A director of his own life, Ivan L can really easily relate to a movie producer and director like Oliver Stone. Living deep south in the sunny state of Florida in Pompano Beach, writing songs at a constant and consistent pace, throwing live music events, creating and working with a band of talented hip hop artists in Bro Life, traveling from state to state and shooting music videos. Cinematic is one way to describe Ivan L and his efforts, like a star he even is known by multiple names like IV and Vito. Touching down recently in Chicago, IV connected with us here at Ever Evolved Studio to work on a music video.
Using the track OLIVER STONE from his project PLAYERS OF THE YEAR, a collab EP with Brizzle Worrell, the two visually create a presence and a vibe that echos their city and states’s laidback attitude. Posting up at The Dog + Pony Show TV Studio, with the help of Hayward AKA Beyond Ryan of BBE, Ivan and Brizzle create a movie scene with their style and energy, and they are the center of attention. Nothing too different from their day to day activities; you just get to see it. Only 2 months into the new year and Ivan L released the OLIVER STONE music video, 2 albums and a single, with another project already in the works. Check out IV’s most recent album STAND ALONE COMPLEX in the links below and save OLIVER STONE for those cinematic nights that make you feel like movie star.
Like a pheonix rising from its ashes, destruction can be a catalyst for new life and beginnings. Just as the pheonix, Broken Robots understands the significance and power of starting anew, even through unconventional and sometimes harsh, definite conclusions. With their recent music video release, BURN IT DOWN, Kat & Tony Baker & Lonnie Phillips encourage intense self reflection as a means to an end, or a beginning.
Not being strangers to difficult situations and thoughts, Broken Robots Kat and Tony Baker create a powerful message with their success and existence. From being heroin addicted, homeless and facing criminal penalties, mental health issues and abusive relationships, the two essentially burned down the toxic lifestyle that dominated their lives in order to build upon the ashes, an empire! In a conversation with Chicago Sound Check, we get a closer evaluation of the song and videos purpose and meaning.
Tony Baker leads with some powerful insight about personal relationships; “There doesn’t necessarily always have to be a protagonist and an antagonist for a relationship to end or to kind of burn out.” He continues, “And it doesn’t mean anyone’s wrong, doesn’t mean someone’s a bad person.” Kat goes on to add, regarding the video, “Its based on a lot of different experiences… Being from relationships like in the video, relationships where you have to struggle between whether or not you should stay or go or if it’s worth keeping it or burning it down.” The video shot by Joel Lopez includes actors Jessica Ebacher & Ahmed Forero in scenes of tense interactions, creating a visual metaphor to what Broken Robots conveys lyrically. Before you know it, you will have BURN IT DOWN playing on repeat as the soundtrack for your personal self fulfilling missions!
Personalizing a track can be a great way to cater to a certain audience or person. FAZER has it both ways with his new music video release for CATER 2 U. Lyrically he raps as if thinking about a certain individual, and can be used in a romantic setting, with its dreamy beat and chorus. The music video creates a different vibe, where you see more natural environments, around encounters with friends, breaking the 3rd wall, as if accommodating your presence as the viewer; the video feels disarming almost. Recorded at Ever Evolved Studios, The Lucrative Records artist has created a very relaxed beat, that can set the tone for a good night with CATER 2 U.
YOUNG XAV follows up and comes through on his music video promise! His first release of the year, KISS KISS BANG BANG, covers the feelings of heart break in relationships; a culmination of all his personal experiences regarding love connections in one song. Ever Evolved got to interview YOUNG XAV about the significance of the new release, noting a change in direction of sound moving forward. The music video itself montages his different experiences with different women, his own lyrics expressed through their lips, creating an atmosphere of tension. The video also features behind the scenes shot, before and after the making of the visuals, giving viewers a peak into the creative process that went into KISS KISS BANG BANG.