Blood is pumping, you are jumpin’ around, actin crazy, dancin’ wildly. Many would consider music a drug and for Roy French, aka MfnYeah, that can be the truth! Anywhere you see him his natural character emits energy that cannot go unnoticed. Unafraid to grab a mic and take control of a crowd as if hip hop and rap is all but second nature. Calling it therapy in the introduction for his music video for his latest release named Hi+ produced by Illa The Illastrator.
Directed by Nish Odak the video brands bright neon colors and lights as Roy French observes some dissociative behavior. This is not unusual for him as creative minds tend to bend the idea of what it is to be expressive. “Can’t feel your down when Im gettin high” he repeats as a catchy hook that can loop in your head without being annoying. “Sometimes I’m fine sometimes I’m not, what do I have to be mad about?” he continues, acting as his own mentor when asking himself hard questions.
Aside from his lyricism his behavior in the video denotes a man on the edge. Seeking an adrenaline rush or simply a dope beat to keep feelin Hi+ and on top. “Fuck my life Lets do if for the thrill, I feel like my death gonna be so kill”. Creative minds tend to be disturbed as the world around them does not challenge them enough, so they adopt chaos to keep their minds stimulated, to keep going. Roy French continues growing and persevering, uncovering deeper layers of himself and his creative boundaries and it shows through work like this!