The Surge, member of the Mic Commanders, and known for his intensely witty, sharp lines, and distinctive voice, recently dropped a hilarious animated video to the lead single from his 2020 LP SURGE IN GENERAL WARNING. The LP runs 17 tracks long at almost a full hour, and featuring only one Mic Commanders comrade, SamIam the MC. The lead record from the album, RAP RAP RAP, produced by Dreamtek, has a visual out now, done by Big Herc.
The visual is incredibly impressive for animating different characters and scenarios involving phones and social media, notably that of Surge in a library. Done in a comical animation style, it is bound to have you laughing while pondering the harsh words from beginning to end. The Surge basically calls out how rappers self promote on social media platforms, namely Facebook. He strings multi-syllabic rhyme schemes in an explanatory manner regarding the different habitual tendencies of rappers.
Some of the specific things he calls rappers out for are: tagging 99+ Facebook users in a music promotion post, going live on Facebook with nothing worthwhile to say, or artists having meaningless discussions in an endless thread of comments. Every line hits home in terms of the daily activities seen from local rappers. The Surge is highlighting symptoms of some the twisted normalcies we find in the music business.