HershTheNubian Stays Steady Crusin: Woman Crush Wednesday

The ever elusive HershThaNubian has broken silence with a new release just before the years end. CRUSIN was released on her UNTITLED PLAYLIST EP in 2016, she now revisits the track to give it life with a music video. Ruler Images behind the camera, as Hersh strolls into a rolling rink with the coldest flow. Sporting old school disco fashion as she spits her bars, genuinely having a good time with her people, and rapping about it too. She slides onto a beat produced by Pete Rock, complimenting her raw lyricism with a boom bap inspired vibe, and you already know it is about to get lyrical. Hersh notes the video is an intro to an upcoming project, so keep your eyes and ears open for more!

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Essse’s Spanish Hip Hop Hit Camali Gets You Chanting

Most people expect to receive gifts on their birthday, but Essse is generous, and he decides to gift his fans instead! Following up on THE LEAGUE CHAMPS VOL 1 LP collaboration, and his own DELICATE & DEADLY EP, we receive Essse’s first release of the new year! In his very essence, CAMALI is expressed fully in his native Spanish tongue, further connecting with his hispanic roots and his audience. Another fine example of how the Spanish language can flow with ease into hip hop, you do not need to understand the words to rock your head to the rhythm and the beat. Chiming in with a sustained and chopped key or signal, introducing a finger picking guitar loop along a beat, while Essse enters carrying the rhythm with his vocals. “Camali, Camaleon“, Spanish or not, Essse will having you chanting the chorus with him. Those that can understand the lyrics, can find deeper meaning within the words, from the very first lines!

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Hayward Drops Music Video For Use: Monday Majesty

Hayward is back with a new release following up on his DIVINE INTERVENTION LP. His first release of the year produced in Ever Evolved Studios, USE is accompanied with a music video with an eye catching visual concept. Hayward traverses around Chicagos China town, wielding a baseball bat in an orange face mask beanie, lookin mischievous! The colors of the neon lights in contrast to Haywards Detroit bomber jacket and beanie in the video really pop out, keeping your eyes peeled as the chopped & layered visual edits work their magic. Short and sweet, Hayward keeps it mellow with this track, fit for a moody vibe, or a nice come down after a long night. He repeats “Tell me whats the use of that, I ain’t trying to get used to that,” in his chorus as he gets introspective on his verses. Get lost in your mind and wander with this beat!

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AzMattic and RhymSter Are Back with I’m A Natural

If you are familiar with the collaborations of AzMattic and RhymSter then you know THE JAZZ CIGARETTE. Well now they are back with the 1st single, I’M A NATURAL from THE JAZZ CIGARETTE 2! A fun lyrical bop by the duo explaining how easy the talent of rhyming comes to them. The 1st JAZZ CIGARETTE album came out in 2020 and this one is geared up for an early quarter 2022 release! 

This first single is a dope listen with a nice vocal mix that just sits right over the top of the beat. AzMattic and RhymSter trade short verses back and forth while sharing the hook, which is both catchy as it is hilarious; especially the line, “I never hold it in, cause I’m an asshole.” Thinking about some of the themes that are prevalent in the THE JAZZ CIGARETTE album(s), one being coffee, in which coffee lovers know it comes with the price of the shits. The other entendre is that assholes literally cannot hold it in.

To speak your mind even if it is offensive would be viewed by sensitive folks as conducting yourself as an asshole. The mixing of the hook is also dope, because you hear AzMattic rhyme it first with the lead vocal, and then RhymSter is on the hook the second time being the lead vocal, and AzMattic in the background ad-libbing. Other notable lines that spark analysis are “I’ve been captivating minds since the matrix was designed. I don’t mind, I just rhyme because it’s naturally defined,” from AzMattic. Anytime a rapper can utilize referencing the Matrix film in a unique light it is deserving of kudos by fans of the film, like some at Ever Evolved.

I’m more natural than George Gervin with the finger roll… I’m more natural than Randy Couture in octagons.” Both dope references by RhymSter, especially if you are the sports fanatic in basketball and MMA.  “Too many times have I ran into them Grant Hills. Potential high, but never reached it due to injury, went and formed a family with no ties to Sicily. AzMattic and RhymSter giving y’all that double header, powerful dynamic duo, point guard alley oop to my center!” Another sporty string of lines with basketball references weaved in from RhymSter. Grant Hill’s skill set could have made him have a MJ, KoBe, Lebron type legacy but was unfortunately cut short. Still marvelous player though, similar to Tracy McGrady.

I”m the Don, so stay in line like it’s comic con. A common misconception but you take the comments on.” This line from AzMattic might mean something about people being intimidated by hustlers who are their own bosses! A groovy lyrical listen, the track IM A NATRUAL leaves you thirsting and ready for the entire LP of THE JAZZ CIGARETTE 2. THE JAZZ CIGARETTE 2 is available on all DSPs this February 11th! 

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SabaPIVOT & Krayzie Bone Link Up!

Coming up on many milestones to begin the year, SabaPIVOT is already locked in for 2022! Announcing his 3rd LP release late last fall, FEW GOOD THINGS is scheduled to release this February. Just as well, Saba has just surpassed 100 million plays on Spotify, and with that he releases a new single! Following up on FEAR MONGER and STOP THAT from his forthcoming LP, Saba drops COME MY WAY, which he describes as a dream come true. You can imagine the reason being a feature from one of legendary Bone Thugs N Harmony emcee’s, Krayzie Bone. The melody and lyrical composition truly feels like a contemporary Bone Thungs spiritual anthem, a different step from the first two single releases from FEW GOOD THINGS. From the sounds of all three, this LP is looking to be dynamic in its style and genres for Saba.

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Nova The King Knows You Been Waiting!

Nova The King is back with another single, and his first release of the new year. Continuing a consistent streak of music releases, unloading a slew of singles and his sophomore EP NOVA & FRIENDS last year. His latest release WAITING carries the chill laid back energy of many of his singles. His voice alone brings you to a state of relaxation, giving you focus on the moment, as the song manifests a vibe. The beat enters accompanied by a cymbal, riding along to introduce the melody and Nova sliding in with his chorus, “I know that you been waiting, just know that I’ll be late.” Though the lyrics regard a significant other, the lyrics point out Nova knows what he is about. No rush, all about patience, will even keep you waiting, but the reward is great! Certainly translates to the quality of his releases!

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Pharroh Afternoon and KD Young Cocky Link for These Old Streets.

Pharroh Afternoon is a newer artist on the scene that got the attention of the Ever Evolved camp. The mid 20’s Chicago native has already built an impressive solo catalog, with many singles out on all platforms, and a handful of music videos to go along with it. In his single, THESE OLD STREETS featuring KD Young Cocky, Pharroh Afternoon delivers an emotionally powerful verse that seems to channel Meek Mill on DREAMS AND NIGHTMARES and LIL N***A SNUPE.

“Attack every challenge, with aggression, every fight a different lesson, to be alive is a counted blessingI know how it is coming up as an adolescent, the beast of the street, will kill you in a second.

Pharroh Afternoon raps more real rawness over an uplifting and hopeful hip hop instrumental. “These old streets, have taken control of me,” the hook rings out as it is bellowed with a megaphone distorted effect. KD Young Cocky provides the hook and a solid verse to coincide and compliment Pharroh Afternoon’s parts on the hit single, THESE OLD STREETS!

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Chris K Makes Stellar Debut in Summit: Artist of the Week

New Chicago hip hop recording artist Chris K breaks onto the scene with his debut album, SUMMIT. A short but impactful 7 track record, Chris K finds melodies and pockets he can belt with a slight contemporary glaze of vocal effects. Peppering in rap verses over hard hitting but uplifting, spritely, hip hop beats. Summit is a solid introduction to Chris K who we project being in the game for a long time to come! 

Starting off the record with a hit in SOUL FOOD, Chris K has a natural knack for crafting pop composition. “Sunday evening comes around I’m serving soul food,” Chris K sings in a run as he goes into the hook. He clearly has been singing for a while, and his skills already ahead of his peers. NEVER ENOUGH is a slightly darker track about being unsatisfied, and wanting more in the game of life. You can hear influences of Drake, Chris Brown, and Big Sean in this record, a solid follow up to the intro.

JIMI VIBES is a song about being unique and standing out. “’Cause I’m a modern day Hendrix, I don’t blend in, you know I don’t mess with you motha fu**as. Because you only made tension, my nights long, make ‘em never wanna end it, Jimi Vibe…” Chris K definitely separates himself with this record hitting fast sing rap flows in and out of his hook. 

STUNT LIKE THIS is a hard track that will have you head bobbing to the beat, and his rap flows. Chris K really channels Ty Dolla $ign on this song with the hook. “She like me better when I stunt like that, how long it’s been like where the sunlight at? She said why you roll a blunt like that? Wonder how I make you cum so fast?” WHAT IM SAYIN. is a personal favorite of the record, without giving away anything about this song, just go bump this hit! Best melodies and flows on this particular track. 

SUMMIT is the title track on the 7 piece record. Hitting high pitched flows, and keeping the melody hopeful and light, Chris K paints a bright future for his career and life. “I could climb a mountain if I wanted, now I’m the one that’s looking down from summit.” LETTERS TO HOMETOWN wraps the project up with a positive vibe about chasing your dreams, leaving your home behind to achieve greatness, but not forgetting where you came from. 

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Moonlight Ascends With EP Release!: Artist of the Week

Moonlight levels up with his latest release, his 3rd EP packed with 4 tracks! Coming from Chicagoland area Moonlight can consider himself a promoter in unison with hip hop artist & producer, having helped with festivals with Ever Evolved. He also had this 3rd EP mixed in Ever Evolved Studios with RhymSter, and produced entirely by TurnitUp Kev, with Orlando Coolridge on the cover art. The 4 song project, ASCENSION is available on Bandcamp to purchase as well as Spotify and Youtube.

Starting with I DON’T KNOW WHY lays out the unfortunate circumstances of fatal drug use, as most mainstream hip hop tends to promote it, it is commendable to promote the opposite, and open minds to opportunity! MAGIC KINGDOM follows with a melodic guitar intro before the beat drops and Moonlight chimes in, rapping about the longing of significant other, at odds with an internal conflict, a deep and sentimental tune. RELEASE sounds and feels like a dream state at the intro, Moonlight enters with, “smoking on trees, you don’t know me, releasing my demons they leave as I breath. Achieving my peace wasn’t easy, Stuck to my guns…” Moon gets introspective in this track, connecting with the listener through his own coping mechanism and perspective! ROLLIN the perfect end to the ASCENSION, on a good note and high energy, literally, “Breakin it down, rollin it up, we Rollin! Smokin’ all night smokin’ on good, We chokin’!” That Would be a fun one to chant live.

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WRDS Plays Squid Game!

WRDS does not seem like anyone that would turn down a challenge, the man himself puts him self into SQUID GAME. Using the theme song and some sound bites, Epik The Dawn produced a really interesting remix of the Netflix Series Squid Game tune. “Been broke man I told em’ I do anything that I can for the bread. Green light turns to red light, guess I gotta just aim for the head. Fill up all my competition with lead, no saving, the opposition on my head.” Popping in with a powerful intro line, creating a metaphor between being an artist in a cut throat music industry and the scenarios and games the characters find themselves in the Netflix show. “I ain’t got time for this i I shine for this i been on my grind for this, life is a squid game and people gonna die for this.” This song makes you think that the hyperbolized ultimatums in Squid Game do not differ much than reality when it comes to the pursuit of happiness. WRDS proves his passion is more than just a game with his hit releases just this year alone like, SUMMER, PLAYGROUND, PONCE DE LEON, BANDERAS and his LP THE EQUINOX TAPE

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