Personalizing a track can be a great way to cater to a certain audience or person. FAZER has it both ways with his new music video release for CATER 2 U. Lyrically he raps as if thinking about a certain individual, and can be used in a romantic setting, with its dreamy beat and chorus. The music video creates a different vibe, where you see more natural environments, around encounters with friends, breaking the 3rd wall, as if accommodating your presence as the viewer; the video feels disarming almost. Recorded at Ever Evolved Studios, The Lucrative Records artist has created a very relaxed beat, that can set the tone for a good night with CATER 2 U.
ChanSe NFO recently dropped a single with an intense music video along with it called KAREN. ChanSe’s flow breaks through with a biting speed. The slight distortion on his voice makes for a signature sound and style that is been enjoyed in his previous records. The editing of the visual sticks out because ChanSe does not make the typical choices that a lot of hip hop artists make. The black and white color scheme, strobe lights and lyrics smashing into the frame make for a ride of an experience.
“I keep a 40 on me just to gargle when my breath stinks,” is the first line that smacks almost immediately, and it is quite humorous to imagine. ChanSe then follows up later with, “Then go and run his mouth about the shit you did, WEIRD, lets be CLEAR, you ain’t about the mission then you rear view MIRRORED.” This line refers to guys that act tough, fake being hard and boast about their fighting skills, or embellished exploits that obviously never happened. The rear view mirror reference has to do with the one in the car that is too scared to go through, with whatever mayhem is about to occur. So they are looking in the mirror, wishing they did not decide to ride with the real ones that day. It is a strong visual line.
Chanse NFO ends the song abruptly after one more string of rhymes. The track is 1:30 in length and guaranteed to have you replaying it right away! The instrumental is produced by Theisy, and the visual was shot by Theisy as well, then edited by Jnicoo Productions.
Coming upon the delicate sounds of Heidi Lilli a few summers ago in Chicago. Appearing at Ever Evolved & EAT Well Evolve And Thrive Fest among a handful of Chicago hip hop, rock, edm and indie genres. To the ears delight she confidently performed solo and with her ukulele. Delighting the audience with witty jokes and up beat tunes, a head turning difference in the diversity of Chicagos talent.
Fast forward today, she is now living on the West Coast with a new brand and additional talent! Cooperating with her partner to form Lilli & Charles, the two have been releasing music consistently since summer 2020. Recently upon the new year, the duo released a lyric video for a new tune called IN MY HOMETOWN, keeping on with the up beat, pop sound that you can compare to Buddy Holly. Aside from an independent release of her EP NOMAD, Heidi has also multiplied her talents to include make up artistry for photo, film, beauty, etc. to add to her songwriting, piano and ukulele instrumentation.
YOUNG XAV follows up and comes through on his music video promise! His first release of the year, KISS KISS BANG BANG, covers the feelings of heart break in relationships; a culmination of all his personal experiences regarding love connections in one song. Ever Evolved got to interview YOUNG XAV about the significance of the new release, noting a change in direction of sound moving forward. The music video itself montages his different experiences with different women, his own lyrics expressed through their lips, creating an atmosphere of tension. The video also features behind the scenes shot, before and after the making of the visuals, giving viewers a peak into the creative process that went into KISS KISS BANG BANG.
The comeback is real and strong! Starting out the new year re-entering the scene, Candy Irene does not seem to skip a beat in her absence. Going all out with a music video, with some heavy lyrics, for her latest release, WE GOT SECURITY. Like she never even took a break, her momentum is still strong!
Entering the scene with anthemic horns and angelic vocal harmonies upon her cinematic entrance. Of course, always looking fashionably fresh, her rebellious and eccentric look and wild hair styles have always been a consistent in her appearance. The beat enters rumbling with bass, with Candy Irene’s dominating presence among nature, in front of a live band, as she boasts on the mic. “The budget ain’t cuttin down n***a, formula on how to make it bigger, think I saw it in a dream… Momma told me to be a go getta…” The quality of sound and visual along with her lyrical abilities shows good promise as she teases on social media, more new music is on the way!
Coming across fresh faces in Nobatoby! Releasing a music video recently and bringing summer energy back into our lives. Using a song off their debut EP BRAIN STORM, the Chicago artists create a visual water park experience, creating a nostalgic vibe with the combination of music. Taking advantage of the empty amusement rides in NYC due to COVID circumstances. Adding to the diversity of Chicago music, alternative indie rock music fans would enjoy this, with a similar sound to Smashing Pumpkins and the likes, GO DOWN it is already on replay here!
Greediphresh is back with another music video for TENCHI MUYO, a song named after an anime of the same name! The track released earlier in May with an anime lyric video, gets an update with real life themes. Following up on his project SATURDAY NIGHTS ON ADULT SWIM, that featured the single, the video features talented artists Briana Kapone, Andrelenna Grant, and Juani Sama in the midst of a kidnapping, pending to face the wrath of a passionate and skillful lover. The video follows an anime theme in contemporary settings with introductions to each character using foreign letters on screen and dramatic encounters. Furthermore it emphasizes Greediphresh’s love for anime, by destroying comic books to torture him in a comedic twist.
It is no question the social and political atmosphere in America is in question, and tensions between the elite & political classes and the working class is at an all time high. AzMattic expresses his thoughts on the situation laying down some bars on a paced hip hop beat. DIVIDED comes out as a music video, taking place in what looks like a political office and scenes from a news program, as AzMattic takes on the disguise of a career politician with the gray hair, mustache, suit & tie, doing the only thing politicians can do correctly; practicing golf and wasting time. This will be a follow up to his EP Project THE JAZZ CIGARETTE with RhymSter.
A political tune may not the sexiest music idea, but AzMattic lays it down smoothly with cool flow and compassion, remaining as neutral as Switzerland. Following a soundbite of known political crook Richard Nixon, AzMattic says out loud what we are all thinking quietly, “It’s pitiful that they can be this criminal, and we just have to take it like some vacant individuals. This ain’t forgivable, it’s time to make another option, I’m talking starting fresh and eliminating all corruption.” But he also lays out more than just a solution, but a blueprint, “Search your local shop keeper when you seek consumption, if you want to hurt them, then you got to hit their pockets; they wont notice change until they notice that there’s loss of profits.” But until we stand up and take charge and responsibility of America ourselves as individuals, might as well turn up the volume on this AzMattic music video; it is just as much political theater as what you see on your television, but with more knowledge and effectiveness.
K3NSWAY is back again with another remix! On fire with a few releases within a month following a brief hiatus after LOYALTY. Possibly to work more focused on a bigger project at hand, as he announces an EP release to be coming soon. Upon his return K3NSWAY releases a music video to JUMP, a remixed track originally by Da Baby to reintroduce himself with dramatic fashion.
Taking place in a natural setting, K3NSWAY walks in enthusiastic, ready to show out his talent. Draped with massive chain links and animal print shorts, sporting his muscles in a visual metaphor, spittin’ his versus as the natural background glows blue in a negative color filter. His most recent release takes on a Rae Sremmurd track, COME GET HER, giving the serenade a street attitude. It would follow up on his remix of Big Sean‘s track I KNOW, and Mulatto‘s beat with Gucci Mane, MUWAP. Each time without diluting the production and actually complimenting the originals.
If you are not familiar with the rules of engagement on the streets, then Safi G and Dolla Da Donn are here to remind you with their latest release and music video, STREET CODE. Especially to those living in cities like Chicago, people are at least some what familiar to “Never Snitch, Never Fall… Keep your eyes on your gold, thats the street code,” chanted by Safi G in the chorus. The interpretation is simple, do not turn your back on your family, do no back down, you hold your ground and keep your eyes on your wealth! Safi G is all too familiar with this sentiment, as he leads his Wolf Mob through the city, their loyalty to each other bringing them great recognition and prosperity.
“I rather die on my feet than to live on my knees, I’ve seen n***as switch when they get a little cheese. Not me I make money and eat with my team, that’s the difference between a wolf and a sheep in the streets.” Raw words from the Wolf Mob General, but true and on point to the T; that simple attitude in itself can rule more than streets, but nations! Dolla Da Donn rocks the mic with, “I been in it since I was a kid, lost my uncle, all that I got, ever since then I’ve been off the porch… been around moving through the streets, hard to move pounds for a n***a to eat, runnin out my racks tryin to get the cheese.” Explaining a tougher than life side of the streets that motivated him to make ends meet and never fall back. Filmed by Beat Box Entertainment‘s HAYWARD, the music video gives a cinematic nuance to the song. Watching Safi G and Dolla Da Donn perform transactions in parking lots, while Wilhelm Duke and another play the part of officers arresting the artists, illustrating a betrayal in the ranks and the resulting consequence, creates a movie like scene as the song plays in the background.