It’s Going Down by Keem Singing & Radcliff Music Presents Powerful Imagery

Great and iconic music is reflective of the times that it was made in. It is also reflective of things that have been permeating through out history. Both are true when it comes to the hit social-political single, IT’S GOING DOWN, by Keem Singing and Radcliff Music, produced by Keem Singing and RhymSter of Ever Evolved. With imagery (visuals by Hayward of B.B.E. and BTS by Scotty Rocks of the Dog & Pony Show) of Keem portraying Malcolm X, and black freedom individuals holding a vigil in response to police brutality, Keem sings, “There’s a fire burning, spread across the nation.” Radcliff Music raps a verse that pays tribute to fallen black people at the hands of police officers ie. Sandra Bland, George Floyd, Emmet Till.

Whether or not our country is better than it was in the 60’s, there is photographic and video-graphic evidence that suggests that systemic oppression against people of color has largely stayed the same. So far the music video gets rejected by multiple platforms for its supposed edginess. IT’S GOING DOWN is only edgy in that it sheds light on the frustrations that BIPOC have faced in this country for hundreds of years. Platforms will put up and publish images to negatively stereotype the black man. But show something that incites pride, political organization, and intelligence, now its edgy. When it is a music video of black men coming together to demonstrate?

Keem Singing | Soundcloud | Twitter | Facebook | Instagram
Radcliff | Youtube | Soundcloud | Facebook | Twitter | Instagram

Ever Evolved | Twitter | Facebook | Soundcloud | Instagram

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