The visual to this record has to be one of the most touching music video intros you have seen. Dat Bizness shows off his family, unafraid of presenting himself as a father, a proud black man who provides for and loves his family. He is even matching with his youngest son, AJ.
There is a lot of negativity perpetuated as a form of self expression from the experiences that young black men go through coming up in Chicago. Dat Bizness takes these experiences and flips a lyrically positive spin. He still makes it clear these are very real times to be alive and negative things are still obviously going on. With the main phrase and theme of the record being I AIN’T GOING, there is much about the surroundings and lifestyles of Chicago that Dat Bizness is rightfully against.
I AIN’T GOING presents lines that pierce the emotions and thoughts of the listener like, “Black girls going missing, times real!.. White man pulling me over while I’m behind the wheel, but I ain’t dying today, that’s what my mind wills!” Followed by “Grew up with the gods but the devils call us n***as, either or, even odds!.. Jo, this is top shelf from the basement though, this that smoking blunts in staircases flow, scarred faces, stressed thoughts, broke dreams, turn some to kings and queens, turn some to dope fiends!” Dat Bizness has been in the Chicago hip hop community for a while now but this new record and visual is elevating him quickly; reminding the rest of us to focus on the craft and the pen game first.
Video & Header Photo: Johnny Garcia